When the CEO has to become an influencer
Every executive can be publicly assessed today. Reputation management becomes mandatory. CEOs must show their company's values as their conviction....
Month: March 2019
Deceptively real: the big business with virtual influencers
Two years ago, artificial influencers were an amusing fringe phenomenon. Now there is more and more - and they bring...
In-app shopping with a complete ordering process on Instagram
The shopping function on Instagram is not very old yet, and Instagram is already taking the next step: From now...
